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SEO services

Keyword Research Services

Find out exactly what your customers search for before you spend a penny on content. We turn raw search data into a page-by-page plan you can actually action.

Keyword research that ends in a plan, not a spreadsheet

Anyone can export a keyword list. The value is in deciding which terms are worth chasing, which page should target each one, and what to write. That is what you get from us — research, mapping and a prioritised roadmap, delivered in plain English.

Commercial keyword discovery

We build the full universe of terms your market searches — seed keywords, long-tail variations, question phrases and the 'near me' searches that drive calls — then strip out anything with no buying intent.

  • Search volume & trend data
  • Keyword difficulty scoring
  • Buyer-intent classification
  • Question & long-tail mining

Competitor gap analysis

We reverse-engineer the sites already ranking above you to see exactly which keywords earn them traffic, then find the terms they rank for and you do not.

  • Top competitor keyword export
  • Gap & overlap reporting
  • SERP feature analysis
  • Content depth benchmarking

Keyword-to-URL mapping

Every priority keyword gets assigned to one page, so you never have two URLs competing for the same term. This is the single biggest fix on most sites we audit.

  • One primary keyword per page
  • Cannibalisation fixes
  • New page recommendations
  • Title & meta rewrites

Local & service-area keywords

For service businesses we split the research by town and by service, giving you a clear list of location pages worth building and the ones that are not worth the effort.

  • Town-level search volumes
  • Map-pack opportunity scoring
  • Service + location combinations
  • Google Business Profile terms

Keyword research FAQs

What is keyword research and why does it matter?

Keyword research is the process of finding the exact phrases your customers type into Google, then measuring how often they are searched and how hard they are to rank for. Without it you end up optimising pages for words nobody searches, or for terms so competitive you will never place. Every SEO campaign we run starts here.

How much does keyword research cost?

A standalone keyword research and mapping project is a one-off fixed fee based on the size of your site and the number of services and locations you cover. It is included free with any ongoing SEO retainer.

What do I actually receive?

A prioritised keyword spreadsheet with search volumes, difficulty scores and intent labels, a keyword-to-URL map showing which page should target which term, a competitor gap analysis, and a written 90-day action plan.

Do you research local keywords as well as national ones?

Yes. We separate national commercial terms from town-level searches such as 'web design Harrogate' or 'plumber Knaresborough', because they need different page types. Local terms usually convert far better for service businesses.

How long before keyword research turns into rankings?

The research itself takes one to two weeks. Once the pages are built or rewritten, most clients see movement in Search Console within four to eight weeks and meaningful ranking gains in three to six months.

Want to know what your market is really searching for?

Send us your website and your top three competitors. We will come back with an initial keyword opportunity summary free of charge.